Meet Care-E. KLM’s self-driving luggage trolley with a motherboard of gold. Scan your boarding-pass and it guides you to restaurants, restrooms, shops or tag along while you wander around. It updates you on flight changes and drops you off at your gate. What makes Care-E truly special is its caring personality. We designed a deep communication system consisting of hundreds of moods and expression that give it a near limitless possibility to express itself.

Design — 2019

Creative Director: Bart Mol, Damjan Pita, Pol Hoenderboom

Senior Art Director: Kristin Clark, Martin Staaf

Design Animation: Justin Volz