We were tasked to develop a graphical and visual system for the GE Digital brand that leverages the idea of dots/circles to communicate “energy” (both literal and in mood/vibe/tone), explain our software, and both describe the verticals our software runs in and unite them within one recognizable look and feel. Our goal was to create a key brand visual toolkit, made up of interlocking, modular parts that can be used in key visual communications to explain the brand and broken out to describe our verticals.

Design + Illustration – 2022

In collaboration with Marc Klein