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Design Portfolio of Bhanu Arbuaratna

  • Work
  • Archive
  • Information
  • Accolades

Sommer Wasser V1

The work. The work. The work. 01

Brand exploration for BBDO NY social. Round 1.

Design - 2017

New York

Red Nose Day

The Custom Shop: Southern Smasher 2021

The Custom Shop Southern Smasher Rally 2021 branding.

Design – 2021

Photography – Rex @shadyblackdog

Pigeon

.Run Application

The work. The work. The work. 02

Brand exploration for BBDO NY social. Round 2.

Design - 2017

CLAIM YOUR COURT

USTA Claim Your Court campaign exploration.

Design & lettering – 2021

In collaboration with Anton Pearson

Terra + Tarmac 22

Introducing Terra + Tarmac from The Custom Shop NYC.

A Catskills experience for overland rigs, road cars, and enduro bikes. 4x4 enthusiast enjoyed guided overland tours with Road Armor Ambassodor, Aneta and Mike of Beast Coast Adventures with free range of campsite trail system. Road car enthusiasts toured 200+ miles over two days through the Catskill mountains guided by The Custom Shop. Lastly, adventure bike explorations with Ride More Talk Less.

Event Identity Design + Landing Page — 2022

Photography — RosKoe Sparkz

Speaker Series

Social announcement design for BBDO Speaker Series.

Design - 2021

Pedigree.com

We were tasked with conducting both a refresh of their branding and a redesign of their website. The site consisted of information of all of their products in addition to tools for pet care, adoption and a breed matching system.

Engage

7 NOT 30

In an effort to minimize addiction or overdose from prescribed drugs.  We wanted to share an idea with CVS to address this issue.  The following is a design exercise to communicate a new approach that could lead the industry on how we prescribe medication.

Design - 2017

Animation - Chris D’Andrea

Exceptional

Unleashed

Brand exploration for AT&T.

Design - 2017

Remisuri

I was approached to design the cover of the book entitled Remisuri. The story is about the experiences and flashbacks of a 27-year-old woman who is called Maria and has a relationship with an Internet entrepreneur named L.  

 

Design - 2016

Isaan

USTA Claim Your Court

Visual campaign exploration for USTA.

Design – 2021

Pedigree: Rescue Doodles

Aiming to promote dog adoption with a fresh approach, Pedigree’s Rescue Doodles matches children’s drawings with a nearby adoptable dog. We utilized AI machine learning models to match kids with their dream pet via doodles.

Design – 2022

Damjan Pita, Creative Director

Jim Connelly, Creative Director

Tours on Tarmac

Foot Locker: 12 Days of Greatness

Campaign visual identity. OOH and digital work for Foot Locker.

Design & Direction. 2020

Little Gold Pedals

Visa Tap to Ride

Visa Mobility Tap to Ride campaign exploration.

Design - 2020

AT&T - Mercedes Benz Stadium

Storyboard explorations for AT&T at Mercedes Benz Stadium.

Design - 2017

Cooper Hewitt

Environmental campaign exploration to tease the exhibition.

Design – 2016

Pedigree: Dogs on Zoom

We created Dogs on Zoom, utilizing the video conferencing platform that let people meet and adopt dogs from the safety of home. People can meet dogs, ask questions and apply for adoption, all completely contact-free, simply by joining the Zoom meeting.

Design / Art Direction - 2020

Color Experiment 001

One Mars

LEADERS OF TOMORROW

Keyframe designs. 2018.

Design & Illustration.

BBDOn

The Laver Cup

The Laver Cup is an annual international men's tennis competition between teams from Europe and the rest of the world. We were tasked to explore the brand identity, experience and promotional materials.

 

Design / Art Direction - 2015

Humans

On-going study of wonderful people.

Foot Locker x Jordan: Holiday Wish List

The Holiday Card That Delivers, a website that allowed you to choose your favorite Jordan gear to create a wish list disguised as a holiday card. You could customize and design your holiday card using classic Jordan-inspired themes. You could then have a physical version of the card mailed directly to your family and friends, for free, with the click of a button. There was even a map to the nearest Foot Locker on the back of the card, so all grandma had to do was take it to the store.

Design / UI / Art Direction - 2015

Tuskluv

Urban Decay

Brand exploration for Urban Decay.

Design - 2018

Charlie

30 Under 30

Social post design for BBDO celebrating Kristin + Matt.

Design - 2021

FTL2

Le Mot Juste

The Candy Man

Album cover exploration for Zedd featuring Aloe Blacc.

 

Design - 2016

BBDO Common Knowledge Posters

Studio

Smartly at Target

Design - 2018

SGPR / Small Girls PR

Logo explorations for Small Girls PR.

Subway Branding

Explorations in an effort to elevate the brand presence of Subway. The goal was to create a new experience that was simplified, inviting and unexpected.

 

Design / Art Direction - 2016

BBDO Partner Fronts

Brand exploration for Partner Fronts - BBDO initiative.

Design - 2017

Week in Review

The Advertising Club: Sphinx New York

Our task was to create a brand identity for an exclusive group under the umbrella of the Advertising Club of New York. With only 10 members inducted each year, we had to explore member invitations and welcome-kit items.

 

Design / Art Direction - 2016

Color Experiment 002

Perspective

Dill&Bill

Color Experiment 003

Priceline: Whatever's On The Line

Illustration campaign concept for Priceline.

 

Illustration - 2016

Working Dogs

The Beauty Shop

Identity design for an in-house production group within BBDO NYC.

 

Design / Illustration - 2016

Macy's Perfect Gift

A story about how a husband uses the perfect gift to express himself and bring him closer to his loving wife.

 

Typography / Illustration - 2017

Powerball

Banfield

Campaign ideas for Banfield.

Made of More

Explorations to create a social hub for Guinness in an effort to expand their "Made of More" campaign.

 

The Power of &

Campaign concepts for AT&T.

Invisible Faces

Foot Locker: 100% Now Legal

Foot Locker t-shirt line concepts inspired by the NBA Draft.

The Perfect Range

Design & campaign concepts for Haeir.

Design - 2018

Women's Day

Celebrating women on International Women’s Day.

Illustration - 2018

The Custom Shop: Souther Smasher 21

Band-Aid: Stick With It

Design and campaign concepts for Band-Aid.

Design & Art Direction - 2017

1MARS

AT&T: The Power of &

Design explorations for the ampersand / agility campaign.

Design - 2015

Lowe's Quick Tip

Fun social content that would provide quick and easy visual directions highlighting minimal materials and effort.

 

Illustration / Animation - 2015

BBDO Engage

Identity design exploration for an internal social team within BBDO NYC.

 

Design / Animation - 2016

Countries

Iconography representing various countries for Visa Olympics. Two design styles were explored for each.

 

Design / Illustration - 2016

 

 

XHACKS

Playing with Type

Various type experiments.

Another Day

2012.

Childish

Fun design hack / illustration for my sons 7th birthday invitations.

 

Illustration / Animation - 2015

Pieces

Personal digital work.

 

Design - 2011

Dimitri Max

Twin Oaks

Brand identity and website.

 

Design - 2016

Waffles

Sommer Wasser V1

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The work. The work. The work. 01

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New York

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Red Nose Day

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The Custom Shop: Southern Smasher 2021

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Shirts.png

Pigeon

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.Run Application

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The work. The work. The work. 02

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BBDO_Social-IG_26Oct2017-08.png

CLAIM YOUR COURT

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Terra + Tarmac 22

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Speaker Series

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Pedigree.com

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Pedigree_0022_Pedigree.png

Engage

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7 NOT 30

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CVS_Opioid

Exceptional

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Unleashed

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Remisuri

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Isaan

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Pedigree: Rescue Doodles

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20220504_BBD_PEDIGREE_DOODLES_CASE_STUDY_r2_121–132.gif

Tours on Tarmac

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Foot Locker: 12 Days of Greatness

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12days.gif

Little Gold Pedals

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Visa Tap to Ride

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AT&T - Mercedes Benz Stadium

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Cooper Hewitt

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Pedigree: Dogs on Zoom

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PR_0001_2.jpg

Color Experiment 001

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One Mars

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LEADERS OF TOMORROW

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BBDOn

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The Laver Cup

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Humans

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Foot Locker x Jordan: Holiday Wish List

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FL-Holiday_0016_FL-Holiday.png

Tuskluv

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Urban Decay

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Screen Shot 2019-01-11 at 6.26.25 PM.png

Charlie

— view —

30 Under 30

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FTL2

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The Candy Man

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BBDO Common Knowledge Posters

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BBDO_CommonKnowledge_02-09.jpg

Studio

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Smartly at Target

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SGPR / Small Girls PR

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SGPR_logo_03-07.png

Subway Branding

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BBDO Partner Fronts

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Week in Review

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The Advertising Club: Sphinx New York

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Color Experiment 002

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Perspective

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Dill&Bill

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Color Experiment 003

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Priceline: Whatever's On The Line

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Working Dogs

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The Beauty Shop

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Macy's Perfect Gift

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Screen Shot 2019-01-09 at 11.33.34 PM.png

Powerball

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Banfield

— view —

Made of More

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_0004_Guinness_0.jpg

The Power of &

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0024_att.jpg

Invisible Faces

— view —

Foot Locker: 100% Now Legal

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The Perfect Range

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Haier_concepts_0002_03.jpg

Women's Day

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The Custom Shop: Souther Smasher 21

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Band-Aid: Stick With It

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1MARS

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AT&T: The Power of &

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_0003_Now_Future.jpg

Lowe's Quick Tip

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Lowes_GIF_01E_Site.gif

BBDO Engage

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Countries

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XHACKS

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Playing with Type

— view —

Another Day

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Childish

— view —

Pieces

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Dimitri Max

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Twin Oaks

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Waffles

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Resumé