We were tasked to create a brand identity for XLAB. An innovation and R&D collective within BBDO/Proximity. Comprised of technologists, designers, strategists, and producers, its purpose is to keep the BBDO/Proximity network – and its clients – on the cutting edge of technology, digital media, and experience design. It accomplishes this through a combination of continuous experimentation, thought leadership, and internal knowledge sharing.
Design / Art Direction - 2015