We created a hack for BACARDÍ and Instagram to turn its Instagram Story into a DJ simulator. InstantDJ uses the skip back and forth function in Instagram Stories to allow the user to skip between short clips of DJ scratches and loops on a pair of turntables. The platform lets the user control the DJ turntables with their thumbs and create their own scratch DJ set.
Design / Art Direction - 2017
Facebook Awards – Work that Made you Wow
One Show - Gold - Social Media Branded Social Post
One Show - Bronze - Social Media Innovation in Social Media
Addy2 - Gold - Social Media Single
Addy2 - Gold - Branded Content & Entertainment for Interactive