SHOEMOJI

Foot Locker needed to create a set of shoe emojis for the Foot Locker app. Shoemoji was born. We illustrated 176 shoes (and counting) from Air Jordan to Vans.

Awards:

2015 Cannes Lions — Silver, Design

FWA — Mobile Site of the Day

Press:

AdWeek, HYPEBEAST, Mashable

SPHINX NY

Our task was to create a brand identity for an exclusive group that is separate but under the umbrella of the Advertising Club of New York. With only 10 members inducted each year, we had to explore member invitations and welcome-kit items.

HOPE.LY

In an effort to raise money for a good cause, Bit.ly, a popular link-shortening service and the American Red Cross created Hope.ly.  When a link is shared with Hope.ly a banner is populated at the top of the website you share, encouraging others to donate to the Red Cross.

Awards:

Cannes Lions 2015 — Silver Lion, Cyber, Web Service App

Cannes Lions 2015 — Silver Lion, Cyber, Innovative Use of Social or Community

Cannes Lions 2015 — Bronze, Cyber, Social Currency & Commerce

Cannes Lions 2015 — Bronze, cyber / Charities, Public Health & Safety, Public Awareness Message

Cannes Lions 2015 — Bronze, Mobile

D&AD Pencil — Digital Tools & Utilities

Shorty Award —  Best Social Media Tool

Webby Award — Public Service & Activism

XLAB

We were tasked to create a brand identity for XLAB.  An innovation and R&D collective within BBDO/Proximity. Comprised of technologists, designers, strategists, and producers, its purpose is to keep the BBDO/Proximity network – and its clients – on the cutting edge of technology, digital media, and experience design. It accomplishes this through a combination of continuous experimentation, thought leadership, and internal knowledge sharing.

JORDAN WISH LIST

In collaboration with Foot Locker and Jordan, we created the Jordan Holiday Wish List.  The experience allowed users to create a customized holiday wish list card with unique covers and a personalized message.  Unique cards were also shipped to the recipient for free!

Awards:

Clio Sports — Bronze, Direct Social

National Addy — Silver, Direct

MADE OF MORE

Explorations to create a social hub for Guinness in an effort to expand their "Made of More" campaign.

IT CAN WAIT

We created unique content to spread awareness about texting and driving through AT&T's social hub.  We explored light-hearted ways to communicate the many things you can do while texting that won't cause harm to others.  

THINK SCOUTS

Our task was to create a brand identity for Think Scouts. A resourceful guerrilla event that relies on a close network of cultural figures and influencers to inspire and provoke critical thinking.