We partnered with electronic music artist Goldroom on a digital scavenger hunt, hiding 10 pairs of tickets on the band's website. There's a catch—to find the tickets, people have to turn on Google Chrome's incognito mode.
.RUN makes you the play button. Featuring new music from Woodkid, .RUN allowed you to hear the unreleased tracks by simply running. Upon completing the tracks, users were rewarded with free music.
Album cover exploration for Zedd featuring Aloe Blacc.
Explorations in an effort to elevate the Subway brand with a friendlier environment and simplified collateral that nods to their tradition.
Grey Goose threw exclusive after-parties for selected winning shots at the US Open. The only catch? We didn’t know where they would be until the winning shot landed.
Our task was to create a brand identity for an exclusive group under the umbrella of the Advertising Club of New York. With only 10 members inducted each year, we had to explore member invitations and welcome-kit items.
In an effort to raise money for a good cause, Bit.ly, a popular link-shortening service and the American Red Cross created Hope.ly. When a link is shared with Hope.ly a banner is populated at the top of the website you share, encouraging others to donate to the Red Cross.
In collaboration with Foot Locker and Jordan, we created the Jordan Holiday Wish List. The experience allowed users to create a customized holiday wish list card with unique covers and a personalized message. Unique cards were also shipped to the recipient for free!
Foot Locker needed to create a set of shoe emojis for the Foot Locker app. Shoemoji was born. We illustrated 176 shoes (and counting) from Air Jordan to Vans.
We were tasked to create a brand identity for XLAB. An innovation and R&D collective within BBDO/Proximity. Comprised of technologists, designers, strategists, and producers, its purpose is to keep the BBDO/Proximity network – and its clients – on the cutting edge of technology, digital media, and experience design. It accomplishes this through a combination of continuous experimentation, thought leadership, and internal knowledge sharing.
Our task was to create a brand identity for Think Scouts. A resourceful guerrilla event that relies on a close network of cultural figures and influencers to inspire and provoke critical thinking.